So you want something DESIGNED.
You have an event, or you're starting your business, and you're ready to get it out there. So you call a designer.
You're on the phone with the designer. And the designer asks you, "what are you looking for?"
What immediately comes to mind are things you've seen before that you liked. That flyer that caught your attention. That logo that looked great. And you say some version of the following: "I want something clean." (Admit it. You've said it.)
So you have a POTENTIAL CLIENT.
You put out an advertisement for a service or someone came to you by word of mouth. (We love that!)
You start the conversation and he/she talks about the event or the business or project. You listen to every detail and a ton of design concepts come to your mind.
You ask your potential client what he/she is looking for, and you affirm the request by saying: "I can design something clean."
CLIENTS AND DESIGNERS CAN BE ON THE SAME PAGE.
AND I GUARANTEE, BOTH CLIENT AND DESIGNER
MEAN TWO DIFFERENT THINGS.
HERE IS A SOLUTION.
Although the webinar is over,
you can still get the information!
IT IS WHAT YOU SAY: CLIENT-TO-DESIGNER DICTIONARY
Designers, learn the language of a client. Client, find out how designers translate your request. Learn the language that can make that first conversation better.
PHOTOSHOP 101: THE WORK BEHIND YOUR REQUEST
I'll take one of your requests, and show you how I would approach it in Photoshop. I'll throw in some branding tips too.
ILLEGAL DESIGN: LEGAL CONCEPTS YOU NEED TO KNOW
A designer's shortcuts can cause you tensions you don't want. Learn how to spot them, and how to protect yourself.